Resources / Use cases

What can AI do for your business?

Twelve use cases that pay back inside a quarter. Each one assumes a small, focused crew and a real workflow — not a horizontal "AI platform" project.

Customer support

  • Tier-1 triage and auto-drafted responses graded by a human
  • Self-serve answer search over docs, tickets, and policies
  • Sentiment + churn-risk scoring on inbound conversations

Sales & marketing

  • Lead enrichment and ICP scoring from public signals
  • Personalized outbound drafts grounded in CRM context
  • Auto-generated meeting recaps with action items pushed to CRM

Operations & finance

  • Invoice and document extraction into your ERP
  • Forecasting on top of historical demand or revenue data
  • Policy-aware procurement and vendor Q&A

Engineering & product

  • Internal codebase search and onboarding copilots
  • Test generation and PR review assistants
  • Incident triage and on-call summaries from logs

How to pick yours

Score each candidate on three things: frequency (how often the workflow runs), variance (how much output quality varies today), and visibility (would the result show up on a dashboard the exec team already watches). High on all three = start there.

For the full playbook, read AI for business: a practical guide or the step-by-step how to use AI for your business.

See the crew for your use case

Pick a use case and get the crew shape and cost in minutes.

Launch a crew

Real use cases, by function

Concrete examples of AI in production — who built it, what it cost, what it shipped.